In these pages you can find a collection of 8295 quotes and aphorisms. You can search for a specific word using the form below, or surf among the categories. If you find errors, please let me know! Have fun!
All the quotes (8441)
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. David Ogilvy
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. David Ogilvy
There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections. David Ogilvy
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself? David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy
What you say in advertising is more important than how you say it. David Ogilvy
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire. David Ogilvy
You make the best products you can, and you grow as fast as you deserve to. David Ogilvy
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy
The best thing about a boolean is even if you are wrong, you are only off by a bit. (Anonymous)
