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Quotes, aphorisms, famous sentences
In these pages you can find a collection of 8295 quotes and aphorisms. You can search for a specific word using the form below, or surf among the categories. If you find errors, please let me know! Have fun!
Quotes by category
| You can surf among the quotes choosing the categories. Anyway, not all the sentences are included in these categories, because they deal with other arguments. To read all the quotes, I suggest you to click on Show all the quotes, or to make a search. |
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All the quotes (8441)
Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising...If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts. David Ogilvy
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. David Ogilvy
Never stop testing, and your advertising will never stop improving. David Ogilvy
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. David Ogilvy
Ninety-nine percent of advertising doesn't sell much of anything. David Ogilvy
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. David Ogilvy
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. David Ogilvy
Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. David Ogilvy
Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull? Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recapitulation. Were they dull? David Ogilvy
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