In these pages you can find a collection of 8295 quotes and aphorisms. You can search for a specific word using the form below, or surf among the categories. If you find errors, please let me know! Have fun!
All the quotes (8441)
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. David Ogilvy
The advertisers who believe in the selling power of jingles have never had to sell anything. David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy
The consumer isn't a moron; she is your wife. David Ogilvy
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. David Ogilvy
The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions. David Ogilvy
The more informative your advertising, the more persuasive it will be. David Ogilvy
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. David Ogilvy
