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Quotes, aphorisms, famous sentences

In these pages you can find a collection of 8295 quotes and aphorisms. You can search for a specific word using the form below, or surf among the categories. If you find errors, please let me know! Have fun!

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You can surf among the quotes choosing the categories. Anyway, not all the sentences are included in these categories, because they deal with other arguments. To read all the quotes, I suggest you to click on Show all the quotes, or to make a search.

All the quotes (8441)

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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. David Ogilvy
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The advertisers who believe in the selling power of jingles have never had to sell anything. David Ogilvy
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The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy
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The consumer isn't a moron; she is your wife. David Ogilvy
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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. David Ogilvy
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The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions. David Ogilvy
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The more informative your advertising, the more persuasive it will be. David Ogilvy
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. David Ogilvy
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. David Ogilvy
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years. David Ogilvy
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