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Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images. David Ogilvy
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. David Ogilvy
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. David Ogilvy
I always said that mega-mergers were for megalomaniacs. David Ogilvy
I always use my clients' products. This is not toady-ism, but elementary good manners. David Ogilvy
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. David Ogilvy
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. David Ogilvy
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. David Ogilvy