In these pages you can find a collection of 8295 quotes and aphorisms. You can search for a specific word using the form below, or surf among the categories. If you find errors, please let me know! Have fun!
All the quotes (8441)
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service. David Ogilvy
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. David Ogilvy
Advertising is only evil when it advertises evil things. David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. David Ogilvy
Advertising reflects the mores of society, but it does not influence them. David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. David Ogilvy
Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock. David Ogilvy
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising. David Ogilvy
